About Us
MSQ RESOURCES is a premier supplier, marketer, and distributor of consumer products specializing in outdoor sports and recreation. The company operates through two segments: Outdoor Services, providing project planning and consultation for events, and Outdoor Products, offering a range of premium gear such as apparel, footwear, eyewear, and accessories. Serving diverse clientele through a Direct-to-Consumer model, including E-Commerce and retail stores, MSQ RESOURCES caters to outdoor enthusiasts, athletes, and governmental entities in Malaysia and international markets. With a commitment to quality and innovation, the company stands as a leader in delivering top-tier products and services in the outdoor industry.
MISSION
Our mission is to bring the world outside, leverage our capabilities and experience and instill passion into products that help outdoor enthusiasts achieve independence and success in the activity of their choice
VISION
Our vision is to be a leading provider of quality products for the outdoor enthusiast, value for our customers and rewarding careers for our employees.
OUR HISTORY
Initially, our establishment operated under the moniker Basecamp, and we are strategically situated in Section 7. Our inception dates back to the year 2011, marking a significant milestone in our journey. At Basecamp, our primary objective is centered on the retail of premium hiking equipment. Distinguished as one of Malaysia’s premier outdoor retail destinations, we pride ourselves on offering a curated selection of high-quality gear and unparalleled expertise to cater to the diverse needs of outdoor enthusiasts.
In 2018, Basecamp underwent a rebranding, becoming Outdoor Concept, and relocated to Space U8 Mall in Shah Alam. Our expanded product line now includes offerings for camping, hiking, and water sports. Serving both government and non-government organizations, Outdoor Concept has become a trusted supplier for essential equipment. Alongside these partnerships, our retail store ensures the accessibility of our high-quality outdoor products to the general public. Our commitment to excellence remains unwavering as we continue to provide top-tier solutions for outdoor enthusiasts and institutional clients alike.
